Musicians around the world are facing a new challenge: AI-generated music. The rise of artificial intelligence in music production has created a new landscape in which artists must compete with machine-generated tunes.
But according to Indian PR guru Dale Bhagwagar, there is a way for singers, music composers, lyricists, music producers, along with makers of music videos and music singles to combat this trend: by ramping up their public relations efforts.
Make sure your Music PR in India is top-notch
Dale Bhagwagar has handled the PR for some of Indian music industry’s biggest stars, including Bhangra King Daler Mehndi, Bhajan Samrat Anup Jalota, Ghazal King Pankaj Udhas, music companies like Tips, and movies such as the Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On.
He has also worked with Indie pop rap star Style Bhai, Ghazal Queen Penaz Masani and Santoor Maestro Rahul Sharma. He has handled the PR and promotions for numerous music videos, singers, musicians, music albums, music composers, movies, songs and singles.
Bhagwagar believes that musicians need to take their Music PR game to the next level in order to stay relevant in today’s music industry. “With AI-generated music on the rise, musicians need to do everything they can to stand out,” he says. “And one of the best ways for our musicians to do that is by making sure that their Music PR in India is top-notch.”
In an article in India Shorts, Bhagwagar has pointed out that musicians can make more money with better Music PR and promotions.
Get featured on news websites
So how can musicians pump up their PR efforts? According to Bhagwagar, the key is to take advantage of the internet’s vast array of news websites, including New-Age websites, Veteran websites and Legacy websites.
By being featured national news websites and Bollywood websites, singers, music composers, lyricists, music producers, along with makers of music videos and music singles can increase their visibility and reach a wider audience.
“Being featured on news websites is one of the most effective ways to get your name out there,” says Bhagwagar. “Not only do these sites have a large audience, but they also have high domain authority, which means that they are more likely to show up in Google searches.”
Bhagwagar recommends that musicians focus on getting their music and news featured on a variety of websites. This could include music blogs, entertainment news sites and even local news outlets. By being featured on these sites, musicians can increase their visibility and establish themselves as authorities in their field, as well as in Bollywood and the music industry in general.
Be consistent with music as well as news content
But it’s not just about getting featured on news sites. Musicians also need to make sure that they are consistently pumping out news and content, especially on national news websites and top best Bollywood news websites in India. This means regularly releasing new music, sharing behind-the-scenes footage and giving interviews to news editors and journalists.
“If you’re not consistently putting out content, you risk becoming irrelevant,” warns Bhagwagar. “In today’s fast-paced world, people have short attention spans. You need to make sure that you are always giving them something new and exciting to consume.”
In addition to news sites, Bhagwagar recommends that musicians also take advantage of social media platforms like YouTube and Instagram. By embedding their music videos and songs within their news items, musicians can create a seamless experience for fans and attract more views and engagement.
Be visible on Google; stay relevant
But what happens if musicians don’t take their PR and promotions seriously? Bhagwagar paints a scary picture: “If you’re not consistently pumping up your Music PR through news websites and social media, you risk being forgotten. And if people can’t find you on Google, you might as well not exist.”
He points out that in today’s digital age, being invisible on Google is a big problem. “If someone searches for your name and nothing comes up, they might assume that you’re not relevant or that you’re not active. This can be a big turn-off for fans and potential collaborators.”
Overall, musicians must take their efforts for Music PR in India seriously if they want to compete with the rise of AI-generated music. By being featured on a variety of news websites including Bollywood sites, sharing regular content, and leveraging social media platforms, singers, music composers, lyricists, music producers, along with makers of music videos and music singles can establish themselves as authorities in their field and maintain their relevance in today’s music industry.