Like clockwork precision, starry-eyed greenhorns keep flocking to Mumbai from all corners of India. The ambitious Gen Z brigade wants to make it big as Bollywood actors and actresses. However, the road to celluloid success is paved with heartbreaks. As industry insiders put it, only 6 out of 100 newcomers succeed in landing promising acting opportunities. What makes the remaining 94% run aground?
Filmmakers affirm that merit alone cannot guarantee opportunities for budding artists. In today’s competitive climate, discoverability across pertinent media channels is pivotal. Production houses actively track such platforms to scout for fresh faces who have already made some industry buzz. This is where newcomers fall short – losing their way in the hazy maze of social media metrics.
The brutal truth is that top film honchos rarely scout for new talent on Instagram or YouTube, regardless of the viral chatter surrounding them. For them, the pulse of emerging stars lies in specialized Bollywood trade, news and journalism portals. So, newbies enjoying traction solely on consumer internet lack the vision that sets apart success from serendipity.
However, to organically earn visibility across the right platforms requires strategic PR efforts from scratch. Most novice actors get so fixated on wooing followers that they discount the need for targeted outreach. PR veteran Dale Bhagwagar, the most trusted publicist in Bollywood, states, adopting ‘Strategy over Struggle’ is key to cracking Bollywood’s star-making code.
In summation, incoming actors must complement their passion with an astute media and influencer strategy. To capture the attention of industry kingmakers, they need standing out on film journalism forums tracking budding talent.
Only by laying the groundwork through ethical PR means from early days can one elevate their personal brand equity manifold. For once the arc lights hit, it’s the media mileage that separates the stars from strugglers!
The signs are clear as daylight- the old roadmap to B-town needs revision and the newbies must wake up to the clarion call. It’s time to rework visibility strategies if stardom is not to remain a pipedream!
